If you’ve ever sat down with your budget and finance executives to get their buy-in on learning and development (L&D) program or training event, you probably already know they want to hear one thing: its cost—or even more, the expected return on investment (ROI). But often times, giving the numbers to prove that your proposed activity is worth it can be a daunting task.

If you’re someone with minimal finance background but needs to work on budgeting, check out this list of free and useful business calculators to help you compute for ROI.

1. PPC Advertising ROI Calculator 

PPC ROI Calculator  PPC ROI Calculator Expected Results

Running advertisements online can be risky especially when the company budget is tight. To know if a pay-per-click (PPC) campaign you’ve ran paid off or not, it’s important to use a PPC spend ROI calculator such as this one from Fuel Travel.

With four inputs (spend, conversion rate, cost per click, and average sale), you can get important metrics that your finance officers will be interested to hear.

 

2. Website Conversion Rate Calculator 

Website Conversion Rate Calculator

Every business knows that having an online presence is a critical part of marketing, but not many know if their site is actually converting website visitors into paying customers.

To help you out with the math, you can download this free spreadsheet by Plan Projections that works as a conversion rate calculator. It computes not just the number of transactions and revenue based on the current website conversion rate, but also compares these data to a new website conversion rate should you have done any website optimization.

 

3. A/B Test Significance Calculator 

A/B Test Significance Calculator

Doing A/B testing significance is a critical part of any digital marketing strategy. Neil Patel, co-founder of various digital marketing tools like Crazy Egg, Hello Bar, and KISSmetrics, developed this A/B test significance calculator to help you determine if your conversion experiments pass the significance test.

It can be used in any inbound marketing experiment—from sending two types of email subject lines in one newsletter campaign, changing the color of your homepage call-to-action button, and many others.

 

4. Event ROI Calculator 

Event ROI Calculator

Tying leads, revenue, and ROI to events can be a challenging effort. Fortunately, Attend.com is giving away this free downloadable spreadsheet to help you determine the costs of every aspect of an event, and how these costs translate into the revenue the event has generated.

The cost-benefit nature of this calculator will equip you with the data that your managers and executives want to know about when the event is over and done with.

 

5. Customer Acquisition Cost Calculator 

Customer Acquisition Cost Calculator

Customer acquisition cost (CAC) is the amount tied to how much it cost a business to gain a customer. It is an important metric to any business executive, and should also be equally valued by any employee within the company.

If you’re looking for a simple way to compute CAC, this calculator from Renegade Works can help you determine if your budget for any event or marketing campaign paid off in terms of acquiring customers. You may also want to use this tool if your budget was raised or cut recently to see how many customers were lost or gained before and after the raise/cut.

 

6. Email Marketing ROI Calculator

Email Marketing ROI Calculator

Your company probably sends out email newsletters on a regular basis, but how do you know if your email campaigns are actually paying off? This email marketing ROI Calculator by Entrepreneur.com is a great way to find out. It can help you determine if the money you’re putting in to get clicks from emails are helping the company close deals, acquire customers, and generate revenue.

 

According to Sandi Leyva of Intuit, return on investment is the most important financial metric of any business. “Tracking ROI can help us measure how profitable a past expenditure has been,” the author said. “It can also help us objectively evaluate the potential profit of an expenditure we may be considering.”

Aside from using these ROI calculators, attending a training ROI program is the best way to become more competent on calculating true ROI and help your company make more strategic decisions on human resources that can impact the bottom line.

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Jan 17 - Jan 21Accelerated Six Sigma Green BeltManila, Philippines
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Mar 26 - Mar 29Project Management Professional (PMP)® Training - REP #4536Manila, Philippines
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Apr 22 - Apr 23COBIT 5 FoundationManila, Philippines
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May 20 - May 24Certified Data Center Expert (CDCE)® TrainingManila, Philippines
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Jan 17 - Jan 21Accelerated Six Sigma Green BeltManila, Philippines
Feb 6 - Feb 8Certified Business Analysis Professional (CBAP®) TrainingManila, Philippines
Feb 7 - Feb 8Agile SCRUM PractitionerManila, Philippines
Feb 7 - Feb 8HRMET - HR Metrics and Workforce AnalyticsManila, Philippines
Feb 7 - Feb 8CompTIA Cloud EssentialsManila, Philippines
Feb 14 - Feb 15COBIT 5 FoundationManila, Philippines
Feb 14 - Feb 15MS Power BIManila, Philippines
Feb 18 - Feb 19Certified Data Center Professional (CDCP)® TrainingManila, Philippines
Feb 18 - Feb 19BCMP - Business Continuity Management PractitionerCebu City, Philippines
Feb 18 - Feb 19Data Security Practitioner - Payment Card IndustryManila, Philippines
Feb 18 - Feb 19CQA - Certified Quality AssociateManila, Philippines
Feb 18 - Feb 19Integrated Metrics Management (People, Process & Organization)Manila, Philippines
Feb 20 - Feb 22Certified Data Center Specialist (CDCS)® TrainingManila, Philippines
Feb 20 - Feb 21DevOps FoundationManila, Philippines
Feb 26 - Feb 27MS Excel Advanced Features (2010/2013)Manila, Philippines
Feb 26 - Feb 27DRP - Disaster Recovery PractitionerManila, Philippines
Feb 26 - Feb 28SDA - Service Desk AnalystManila, Philippines
Feb 27 - Feb 28Enterprise Risk ManagementManila, Philippines
Mar 7 - Mar 8CQP - Certified Quality ProfessionalManila, Philippines
Mar 7 - Mar 8Complaints Management - Turning Complaints to ComplimentsManila, Philippines
Mar 7 - Mar 8DevOps FoundationManila, Philippines
Mar 14 - Mar 15HR Business PartneringManila, Philippines
Mar 18 - Mar 19Intro to Project ManagementManila, Philippines
Mar 18 - Mar 19SMC - Scrum Master CertifiedManila, Philippines
Mar 20 - Mar 22BCM Lead Implementer - ISO 22301 (ICOR Certified)Manila, Philippines
Mar 21 - Mar 22ISMS (Information Security Management Systems) PractitionerManila, Philippines
Mar 21 - Mar 25Accelerated Six Sigma Green BeltManila, Philippines
Mar 21 - Mar 22BIA - Business Intelligence and Analytics FoundationManila, Philippines
Mar 21 - Mar 22DPA - Data Privacy Act RA 10173Manila, Philippines
Mar 26 - Mar 29Project Management Professional (PMP)® Training - REP #4536Manila, Philippines
Mar 27 - Mar 29Certified Data Center Facilities Operations Manager (CDFOM)® TrainingManila, Philippines
Mar 27 - Mar 28Recruitment AnalystManila, Philippines
Mar 27 - Mar 29SDA - Service Desk AnalystManila, Philippines
Apr 11 - Apr 12Big Data FoundationManila, Philippines
Apr 12 - Apr 12RCSA - Risk Control Self AssessmentManila, Philippines
Apr 22 - Apr 23COBIT 5 FoundationManila, Philippines
Apr 22 - Apr 25Project Management Professional (PMP)® Training - REP #4536Manila, Philippines
Apr 22 - Apr 23Integrated Metrics Management (People, Process & Organization)Manila, Philippines
Apr 22 - Apr 23Big Data FoundationManila, Philippines
Apr 22 - Apr 26CEH - Certified Ethical HackerManila, Philippines
Apr 23 - Apr 25Certified Business Analysis Professional (CBAP®) TrainingManila, Philippines
Apr 25 - Apr 26Agile SCRUM PractitionerManila, Philippines
Apr 29 - Apr 30CQP - Certified Quality ProfessionalManila, Philippines
Apr 29 - Apr 30DevOps FoundationManila, Philippines
Apr 29 - Apr 30PRINCE2 FoundationKuala Lumpur, Malaysia
May 6 - May 7SMC - Scrum Master CertifiedManila, Philippines
May 9 - May 11SDA - Service Desk AnalystManila, Philippines
May 13 - May 14HRMET - HR Metrics and Workforce AnalyticsManila, Philippines
May 15 - May 16BCMP - Business Continuity Management PractitionerCebu City, Philippines
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May 16 - May 17DPA - Data Privacy Act RA 10173Manila, Philippines
May 20 - May 24Certified Data Center Expert (CDCE)® TrainingManila, Philippines
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May 23 - May 24DevOps FoundationManila, Philippines
May 27 - May 28Certified Data Center Professional (CDCP)® TrainingManila, Philippines
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May 28 - May 29BIA - Business Intelligence and Analytics AdvancedManila, Philippines
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May 30 - May 31Data Security Practitioner - Payment Card IndustryManila, Philippines
May 30 - May 31Enterprise Risk ManagementManila, Philippines
Jun 17 - Jun 20Project Management Professional (PMP)® Training - REP #4536Manila, Philippines
Jun 17 - Jun 18MS Excel Advanced Features (2010/2013)Manila, Philippines
Jun 17 - Jun 18Complaints Management - Turning Complaints to ComplimentsManila, Philippines
Jun 18 - Jun 21BCM Lead Auditor – ISO 22301 (ICOR Certified)Manila, Philippines
Jun 18 - Jun 21Big Data FoundationManila, Philippines
Jun 18 - Jun 21Big Data Hadoop AdministratorManila, Philippines
Jun 20 - Jun 21DRP - Disaster Recovery PractitionerManila, Philippines
Jun 20 - Jun 21DevOps FoundationManila, Philippines
Jun 24 - Jun 26CQL - Certified Quality LeaderManila, Philippines
Jun 24 - Jun 25I2BA - Intro to Business AnalysisManila, Philippines
Jun 26 - Jun 28Certified IT Specialist (CITS)® TrainingManila, Philippines
Jun 27 - Jun 28ISMS (Information Security Management Systems) PractitionerManila, Philippines
Jun 27 - Jun 28CompTIA Cloud EssentialsManila, Philippines
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