24 Statistics That Should Influence Your Digital Marketing Strategy in PH
Digital marketing has been a global trend in the business industry. It’s such a strong force that’s driving massive changes with over 38% or $77 billion of the total ad spending expected to go to digital next year, whereas TV ad spending only stands at 35.8% or $72...
The Rise of Online Marketing in the Philippines
The Internet has changed the way we do marketing. Gone are the old days where traditional marketing ruled most businesses, and new players had a hard time getting in the market. Today, online marketing has made it possible for most small and medium businesses to join...
How Much Does a Bad Reputation Cost Your Business?
Bad reputation has huge repercussions for businesses—from brand image to monetary effects. A brand who is in the glory days of their business can go crashing down with just a spark of bad reputation. Just like what happened to known fashion designer, Kenneth Cole in...
6 Useful Business Calculators for Easier ROI Computation
If you’ve ever sat down with your budget and finance executives to get their buy-in on learning and development (L&D) program or training event, you probably already know they want to hear one thing: its cost—or even more, the expected return on investment (ROI)....
6 Brands Doing Complaints Management Perfectly on Social Media
With over 1.59 billion users on Facebook and 320 million on Twitter, no brand in their right mind would skip out on social media. However, while many brands know the value of utilizing social media for marketing purposes, not many are aware that 67% of customers now...
Change Management Through Social Media: What You Need to Know
Everyone’s talking about change these days, especially with how social media has improved the way communities connect with one another. Business leaders are also recognizing the value of social media as a powerful catalyst for change management within their...
How to Turn Customer Complaints into Compliments
For most industries, the Christmas season is perhaps the most important part of the fiscal year. In a survey by the Prosper Insights & Analytics, an average customer usually spends $935.58 for cards, gifts, food and decorations for Christmas. The survey also found...
