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When crisis occurs the need to communicate is immediate. If business operation is disrupted, customers will want to know how they will be impacted. Employees and their families will be concerned and want information. These people would want information, thus, an important component of the preparedness program would be the crisis communication plan. Crisis can happen anywhere, at any time and often occur when they are least expected. When a crisis does occur, events usually unfold rapidly, leaving little time for planning. That is why advance preparation is essential. Some crisis can be predicted and prevented, and those that cannot be avoided can be minimized if handled properly. Therefore, it is necessary to handle crisis in a swift and organized manner.
Crisis Communication Planner is a 2-day course designed to help participants prepare their organization for inevitable threats to reputation, execute the crisis communications plan, then, when the crisis has passed, assess and do what must be done before the next threats occur.
• Crisis Basics
• The Spokesperson’s Role in a Crisis
• Message Development
• The Crisis Communication Team
• Writing the Crisis Communications Plan
• Case Studies / Activity
• Open Forum and Discussion
• Learn to distinguish a crisis from a disaster and identify the ten basic crisis scenarios
• Identify the essential elements that should be included in a crisis communications plan
• Learn how to assess communications performance before, during and after communications crisis
• Manage information through identification of the critical issues, development of key messages and detail all necessary procedures for implementation
• During crisis, good internal communication will increase staff morale, build support and reduce mistakes;
• Crisis Management Teams
• Senior Management
• Corporate Communications
• Media Spokespersons
• Media Handlers
• Crisis and Emergency Management Teams
• Internal and External Operations
Eligibility: Basic knowledge in Business Continuity Management. Process: Examination will be administered at the end of the last day of the program. The certificate is globally recognized and accredited by ICOR. It is a 40 item multiple choice question with participants needing to answer 30 items (75%) correctly to get the credential.
Yes, we offer course completion certificate after you successfully complete the training program.
APEX Global offers standard promos such as the early bird or group discount contact training@eccinternational for more information.
Traning venue will be announced one week before the said training day, and will be informed through email.
There are no pre-requisites for this course.
There is an exam that is taken at the end of the course. It is a 40 item multiple choice question with participants needing to answer 30 items (75%) correctly to get the credential. Certificate is internationally recognized by ICOR and accredited by ANSI.
Participants are taught how to prepare the organization for inevitable threats to reputation, how to execute the crisis communications plan. it is useful in times of before, during and after the crisis has passed. the participant can assess and do what must be done before the next threats occurs which is a skill much needed in today’s organizations.
The International Consortium of Organizational Resilience (ICOR) is an international nonprofit education and credentialing organization created to bring together the many silos, industries, and separate bodies of knowledge that individually support resilience into one profession entitled, “Organizational Resilience.”
Recognized globally for its vendor-neutral, standards-based education programs, ICOR’s certification competency areas align to specific jobs or job areas in the business continuity and continuity of operations workplace