Bad reputation has huge repercussions for businesses—from brand image to monetary effects. A brand who is in the glory days of their business can go crashing down with just a spark of bad reputation.

Just like what happened to known fashion designer, Kenneth Cole in 2012 when he tweeted and promoted his then new line of clothes as protests persisted in Egypt that year. The backlash was astounding and even lead to Cole posting an apology on Facebook.

United Airlines also had to experience it the hard way. Musician, David Carroll, released a song titled “United Breaks Guitars” sharing his experience of damaging his precious guitars due to United Airlines’ manhandling. His video spread all over the internet and got 15 million views on YouTube. The bad publicity cost the United Airlines $180 million or 10% of their weekly stocks.

Simply put, brand reputation determines your customers’ trust to your company. It is important because this will drive your customers whether or not they will buy or continue purchasing your products and services.

In the infographic below, know the costs of a damaged brand reputation and what you can do to save your business from this brand tragedy.

Common Causes of Damaged Brand Reputation

Bad Customer Reviews/Customer Service Failures

A truckload of bad reviews about your business spells disaster. There are a lot of reasons why, but this mainly roots from a maltreatment of your customers or a bad experience with your product or service. According to Grade.us, 80% of customers won’t buy from a negatively reviewed business.

If this grows bigger, this could make your business lose investments, and worse, lose your business all in all. According to a study by Cone Communications, four out of five customers will head the other way when they see that your business has been negatively reviewed. This counts 80% of your potential customers and that’s huge enough to shake your business structure.

 

Ethical Lapses

In this day and age, any illegal business activity can spread out like wildfire especially if this is against what the company stands for. One misjudgment by an employee can affect the whole business’ brand reputation.

This could lead to serious crisis management like loss of financial resources and paying of reputation debt. Based on a study by Corporate Responsibility Magazine (CRM), ethical lapses like public disclosure of environmental scandals, public exposure of criminal acts, failure to recall defective products, and public disclosure of workplace discrimination could be the most damaging reasons for a bad business reputation.

 

Low Employee Satisfaction

Eventually, a low employee satisfaction can affect your hiring. Attracting top candidates can be a struggle for businesses with a bad reputation.

 

Brand Reputation by the Numbers

It takes around 10-12 positive reviews to counteract a single negative review.

84% of 269 executives said that the CEO should handle the issue when there’s a reputational risk.

In assessing reputation through media, 20% of the stories told by news portals should be positive while the negative ones shouldn’t exceed 10%.

Every star increase in an online review leads to 5-9% increase in revenue.

In line with that, there’s an 18% difference in revenue between three-star reviewed businesses to a five-star reviewed ones.

 

What Should You Do?

Solve the reputation issue

Listen to your critics. Track everything they’re saying and classify them into groups. From this, you can solve them by brainstorming a solution. One thing critics hate is their issue being ignored by businesses especially if it’s massive.

Be involved or elevate your corporate social responsibility (CSR)

While it may not completely return your brand reputation to a hundred percent, your customers and employees will appreciate a company that makes an effort to do something positive in this world.

In a survey by CRM, 72% of candidates would like to work for a company that prioritizes CSR.

Go back to what makes your customers happy

When in a crisis, a business should reset at least mentally. Remind yourself what made these customers come to you in the very first place. Increase customer satisfaction by starting with a better customer service.

 

After reading what a bad reputation can do to your business, there are enterprise risk management trainings which your business could enroll at such as the APEX Crisis Communication Planner. In the set of sessions, know the 101 of crisis management and settle it once and for all how to deal with this negative backlash brought to your business.

E-Learning Landing Pop Up TEST

E-Learning Landing Pop Up TEST

×
calendar_popup

Calendar

No class / event scheduled for this month
Feb 20 - Feb 22Certified Data Center Specialist (CDCS)® TrainingManila, Philippines
Feb 20 - Feb 21DevOps FoundationManila, Philippines
Feb 26 - Feb 27MS Excel Advanced Features (2010/2013)Manila, Philippines
Feb 26 - Feb 27DRP - Disaster Recovery PractitionerManila, Philippines
Feb 26 - Feb 28SDA - Service Desk AnalystManila, Philippines
Feb 27 - Feb 28Enterprise Risk ManagementManila, Philippines
Mar 7 - Mar 8CQP - Certified Quality ProfessionalManila, Philippines
Mar 7 - Mar 8Complaints Management - Turning Complaints to ComplimentsManila, Philippines
Mar 7 - Mar 8DevOps FoundationManila, Philippines
Mar 14 - Mar 15HR Business PartneringManila, Philippines
Mar 18 - Mar 19Intro to Project ManagementManila, Philippines
Mar 18 - Mar 19SMC - Scrum Master CertifiedManila, Philippines
Mar 20 - Mar 22BCM Lead Implementer - ISO 22301 (ICOR Certified)Manila, Philippines
Mar 21 - Mar 22ISMS (Information Security Management Systems) PractitionerManila, Philippines
Mar 21 - Mar 25Accelerated Six Sigma Green BeltManila, Philippines
Mar 21 - Mar 22BIA - Business Intelligence and Analytics FoundationManila, Philippines
Mar 21 - Mar 22DPA - Data Privacy Act RA 10173Manila, Philippines
Mar 26 - Mar 29Project Management Professional (PMP)® Training - REP #4536Manila, Philippines
Mar 27 - Mar 29Certified Data Center Facilities Operations Manager (CDFOM)® TrainingManila, Philippines
Mar 27 - Mar 28Recruitment AnalystManila, Philippines
Mar 27 - Mar 29SDA - Service Desk AnalystManila, Philippines
Apr 11 - Apr 12Big Data FoundationManila, Philippines
Apr 12 - Apr 12RCSA - Risk Control Self AssessmentManila, Philippines
Apr 22 - Apr 23COBIT 5 FoundationManila, Philippines
Apr 22 - Apr 25Project Management Professional (PMP)® Training - REP #4536Manila, Philippines
Apr 22 - Apr 23Integrated Metrics Management (People, Process & Organization)Manila, Philippines
Apr 22 - Apr 23Big Data FoundationManila, Philippines
Apr 22 - Apr 26CEH - Certified Ethical HackerManila, Philippines
Apr 23 - Apr 25Certified Business Analysis Professional (CBAP®) TrainingManila, Philippines
Apr 25 - Apr 26Agile SCRUM PractitionerManila, Philippines
Apr 29 - Apr 30CQP - Certified Quality ProfessionalManila, Philippines
Apr 29 - Apr 30DevOps FoundationManila, Philippines
Apr 29 - Apr 30PRINCE2 FoundationKuala Lumpur, Malaysia
May 6 - May 7SMC - Scrum Master CertifiedManila, Philippines
May 9 - May 11SDA - Service Desk AnalystManila, Philippines
May 13 - May 14HRMET - HR Metrics and Workforce AnalyticsManila, Philippines
May 15 - May 16BCMP - Business Continuity Management PractitionerCebu City, Philippines
May 15 - May 16MS Power BIManila, Philippines
May 16 - May 17DPA - Data Privacy Act RA 10173Manila, Philippines
May 20 - May 24Certified Data Center Expert (CDCE)® TrainingManila, Philippines
May 20 - May 25Combined Lead Auditor (CLA) Training - ISMS, BCMManila, Philippines
May 23 - May 24Six Sigma Yellow BeltManila, Philippines
May 23 - May 24DevOps FoundationManila, Philippines
May 27 - May 28Certified Data Center Professional (CDCP)® TrainingManila, Philippines
May 27 - May 30Certified Business Analysis Professional (CBAP®) TrainingManila, Philippines
May 28 - May 29BIA - Business Intelligence and Analytics AdvancedManila, Philippines
May 30 - May 31CCP - Crisis Communication Planner (ICOR Certified) TrainingManila, Philippines
May 30 - May 31Data Security Practitioner - Payment Card IndustryManila, Philippines
May 30 - May 31Enterprise Risk ManagementManila, Philippines
Jun 17 - Jun 20Project Management Professional (PMP)® Training - REP #4536Manila, Philippines
Jun 17 - Jun 18MS Excel Advanced Features (2010/2013)Manila, Philippines
Jun 17 - Jun 18Complaints Management - Turning Complaints to ComplimentsManila, Philippines
Jun 18 - Jun 21BCM Lead Auditor – ISO 22301 (ICOR Certified)Manila, Philippines
Jun 18 - Jun 21Big Data FoundationManila, Philippines
Jun 18 - Jun 21Big Data Hadoop AdministratorManila, Philippines
Jun 20 - Jun 21DRP - Disaster Recovery PractitionerManila, Philippines
Jun 20 - Jun 21DevOps FoundationManila, Philippines
Jun 24 - Jun 26CQL - Certified Quality LeaderManila, Philippines
Jun 24 - Jun 25I2BA - Intro to Business AnalysisManila, Philippines
Jun 26 - Jun 28Certified IT Specialist (CITS)® TrainingManila, Philippines
Jun 27 - Jun 28ISMS (Information Security Management Systems) PractitionerManila, Philippines
Jun 27 - Jun 28CompTIA Cloud EssentialsManila, Philippines
No class / event scheduled for this month
No class / event scheduled for this month
No class / event scheduled for this month
No class / event scheduled for this month
No class / event scheduled for this month
No class / event scheduled for this month
x

Calendar

No class / event scheduled for this month
Feb 20 - Feb 22Certified Data Center Specialist (CDCS)® TrainingManila, Philippines
Feb 20 - Feb 21DevOps FoundationManila, Philippines
Feb 26 - Feb 27MS Excel Advanced Features (2010/2013)Manila, Philippines
Feb 26 - Feb 27DRP - Disaster Recovery PractitionerManila, Philippines
Feb 26 - Feb 28SDA - Service Desk AnalystManila, Philippines
Feb 27 - Feb 28Enterprise Risk ManagementManila, Philippines
Mar 7 - Mar 8CQP - Certified Quality ProfessionalManila, Philippines
Mar 7 - Mar 8Complaints Management - Turning Complaints to ComplimentsManila, Philippines
Mar 7 - Mar 8DevOps FoundationManila, Philippines
Mar 14 - Mar 15HR Business PartneringManila, Philippines
Mar 18 - Mar 19Intro to Project ManagementManila, Philippines
Mar 18 - Mar 19SMC - Scrum Master CertifiedManila, Philippines
Mar 20 - Mar 22BCM Lead Implementer - ISO 22301 (ICOR Certified)Manila, Philippines
Mar 21 - Mar 22ISMS (Information Security Management Systems) PractitionerManila, Philippines
Mar 21 - Mar 25Accelerated Six Sigma Green BeltManila, Philippines
Mar 21 - Mar 22BIA - Business Intelligence and Analytics FoundationManila, Philippines
Mar 21 - Mar 22DPA - Data Privacy Act RA 10173Manila, Philippines
Mar 26 - Mar 29Project Management Professional (PMP)® Training - REP #4536Manila, Philippines
Mar 27 - Mar 29Certified Data Center Facilities Operations Manager (CDFOM)® TrainingManila, Philippines
Mar 27 - Mar 28Recruitment AnalystManila, Philippines
Mar 27 - Mar 29SDA - Service Desk AnalystManila, Philippines
Apr 11 - Apr 12Big Data FoundationManila, Philippines
Apr 12 - Apr 12RCSA - Risk Control Self AssessmentManila, Philippines
Apr 22 - Apr 23COBIT 5 FoundationManila, Philippines
Apr 22 - Apr 25Project Management Professional (PMP)® Training - REP #4536Manila, Philippines
Apr 22 - Apr 23Integrated Metrics Management (People, Process & Organization)Manila, Philippines
Apr 22 - Apr 23Big Data FoundationManila, Philippines
Apr 22 - Apr 26CEH - Certified Ethical HackerManila, Philippines
Apr 23 - Apr 25Certified Business Analysis Professional (CBAP®) TrainingManila, Philippines
Apr 25 - Apr 26Agile SCRUM PractitionerManila, Philippines
Apr 29 - Apr 30CQP - Certified Quality ProfessionalManila, Philippines
Apr 29 - Apr 30DevOps FoundationManila, Philippines
Apr 29 - Apr 30PRINCE2 FoundationKuala Lumpur, Malaysia
May 6 - May 7SMC - Scrum Master CertifiedManila, Philippines
May 9 - May 11SDA - Service Desk AnalystManila, Philippines
May 13 - May 14HRMET - HR Metrics and Workforce AnalyticsManila, Philippines
May 15 - May 16BCMP - Business Continuity Management PractitionerCebu City, Philippines
May 15 - May 16MS Power BIManila, Philippines
May 16 - May 17DPA - Data Privacy Act RA 10173Manila, Philippines
May 20 - May 24Certified Data Center Expert (CDCE)® TrainingManila, Philippines
May 20 - May 25Combined Lead Auditor (CLA) Training - ISMS, BCMManila, Philippines
May 23 - May 24Six Sigma Yellow BeltManila, Philippines
May 23 - May 24DevOps FoundationManila, Philippines
May 27 - May 28Certified Data Center Professional (CDCP)® TrainingManila, Philippines
May 27 - May 30Certified Business Analysis Professional (CBAP®) TrainingManila, Philippines
May 28 - May 29BIA - Business Intelligence and Analytics AdvancedManila, Philippines
May 30 - May 31CCP - Crisis Communication Planner (ICOR Certified) TrainingManila, Philippines
May 30 - May 31Data Security Practitioner - Payment Card IndustryManila, Philippines
May 30 - May 31Enterprise Risk ManagementManila, Philippines
Jun 17 - Jun 20Project Management Professional (PMP)® Training - REP #4536Manila, Philippines
Jun 17 - Jun 18MS Excel Advanced Features (2010/2013)Manila, Philippines
Jun 17 - Jun 18Complaints Management - Turning Complaints to ComplimentsManila, Philippines
Jun 18 - Jun 21BCM Lead Auditor – ISO 22301 (ICOR Certified)Manila, Philippines
Jun 18 - Jun 21Big Data FoundationManila, Philippines
Jun 18 - Jun 21Big Data Hadoop AdministratorManila, Philippines
Jun 20 - Jun 21DRP - Disaster Recovery PractitionerManila, Philippines
Jun 20 - Jun 21DevOps FoundationManila, Philippines
Jun 24 - Jun 26CQL - Certified Quality LeaderManila, Philippines
Jun 24 - Jun 25I2BA - Intro to Business AnalysisManila, Philippines
Jun 26 - Jun 28Certified IT Specialist (CITS)® TrainingManila, Philippines
Jun 27 - Jun 28ISMS (Information Security Management Systems) PractitionerManila, Philippines
Jun 27 - Jun 28CompTIA Cloud EssentialsManila, Philippines
No class / event scheduled for this month
No class / event scheduled for this month
No class / event scheduled for this month
No class / event scheduled for this month
No class / event scheduled for this month
No class / event scheduled for this month
ENROLL NOW








REQUEST A CUSTOM QUOTE






Request a callback
[contact-form-7 404 "Not Found"]