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Product Management Practitioner

Launch your Products like a Pro!

Overview

Customers play an essential role in the success of your product as they determine how long your product will last, how much money it will make, and if it will grow into something bigger. If you don’t have a good product, you will not be able to thrive. That’s where product management comes in as it helps your organization understand the value of a product and is considered to be the voice of the market inside the company.

Key Highlights

This immersive 16-hour program designed to enable the professionals not only just to build the right product but also to build it right.
Covers core elements of product management such as roles, activities and comprehends every phase of the product management life cycle.
Demonstrates how to use necessary tools and techniques in every phase of product development (from strategy to launch) to formulate a market-winning product
Conducted by experienced instructors who will help you master structured curriculum supplemented with case studies, grou activities, and industry relevant examples.

Training Options

Virtual Instructor-Led
Training

Self-Paced Learning
Live, online classroom training by top instructors and practitioners
Lifetime access to high-quality self-paced elearning content curated by industry experts
24×7 learner assistance and support

CORPORATE
TRAINING

Customized learning delivery model (self-paced and/or instructor-led)
Flexible pricing options
Enterprise-grade learning management system (LMS)
Enterprise dashboards for individuals and teams
24×7 learner assistance and support

Enroll

Pre-requisites

Pre-requisites for Product Management Practitioner

For Virtual Training:
1. Computer/ Laptop with Microphone & Camera in working condition
2. Good Internet
3. Access to Google Forms / MS Forms

Curriculum

Product Management Practitioner Course Curriculum

Module 1: Introduction to Product Management

What is Product Management?
Product Management Roles and Responsibilities
Product Management Lifecycle Overview

Module 2: Product Strategy

Product Identification
Product Vision & Strategy
Target Market/Customer Persona
Product Positioning
Business Model Canvas
Key Performance Indicators
Product Roadmap
Activities/ Case Studies

Module 3: Design Sprint

Introduction to Design Sprint
Design Principles
Decide & Prioritize on Product Features
Prototype MVP
Validate

Module 4: IT Products Development

Development Methodologies, Processes & Tools for IT Products

o Kanban, Scrum

o Work Management Tools (JIRA, Trello)

Crafting User Stories and Non User Requirements (Applicable to Non IT Products)
Managing Product Development Process (Applicable to Non IT Products)

Module 5: Product Readiness

Product Launch Process
Scaling the product
Risk Identification and Mitigation

Module 6: Marketing Strategy

Positioning and Messaging
Competitors
Acquisition Channels
Pricing Strategy
Activity – Create a Go-To-Market Plan

Module 7: Launching the Product

Stakeholder Mapping & Management
Preparing Sales & Customer Support
User Guide
Launch Timeline
A/B Testing & Feedback

Module 8: Product Monitoring

KPIs & Success Metrics
Win/Loss Analysis
Customer Visit
Product Evangelism

Case Studies/Exercises

Wrap-Up Discussion

Who should Attend?

Business Development/ Sales Managers
Product Strategists
Marketing Managers
Business Development Heads
Program / Project Managers

Reviews

Assistant to the Vice President

Small & Medium Enterprise sales Maxicare

Thank you APEX Global for your training programs esp the trainer is very knowledgeable and helped me clarify any question I have.

Assistant Vice President - Small & Medium Enterprise Sales

Maxicare

“The trainer is very good in training. especially the way he clarified the questions we have. Kudos to the trainer, we enjoyed the training”

Customer Experience & Trade Marketing officer

Maxicare

It’s very nice training, I gained so much knowledge that would help me in my current role.

Product Management Practitioner - FAQs

FAQs

What are the tactical skills can I expect to have with this training?

The following are the practical skills you’ll gain on course completion:

Understanding the impact of market forces on product success
Conducting user research and build a value proposition
Creating user personas and user journey maps
Applying product ideation techniques to drive innovation and profitability
Conceptualizing your product idea and create interactive prototypes
Capturing feedback through the different usability tests available
Building the minimum viable product (MVP) version of a product
Understanding the basics of the key technologies used in a technology stack
Creating a product roadmap and flesh out product requirements
Developing and plan a go-to-market strategy
Developing plans to boost user engagement for your product

How product management training can help employees and organizations?

In order to create a product and see it through its lifecycle (from conception to product end-of-life), a solid understanding of the above all the components is essential. This training will not only teach you how to create a product, but also how to remain profitable and meet customer needs.

Are the training materials effective?

Absolutely. Our product management course is designed by industry experts. We offer multiple value added resources in a blended learning approach along with collaborative templates for hands-on exercises.

What will the virtual classroom experience be like?

In an online classroom, students can log in at the scheduled time to a live learning environment which is led by an instructor. You can interact, communicate, view and discuss presentations, and engage with learning resources while working in groups, all in an online setting. Our instructors use an extensive set of collaboration tools and techniques which improves your online training experience.

Who are the instructors?

The trainers are highly qualified and certified industry experts in the Product Management subject area.

Have more doubts?

Let’s Connect [email protected]

#question

#answer

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